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<p>当「教父」藤原浩再次与 Nike 展开合作时，市场以及鞋迷们原本已经习惯了一种相对固定的路径，经典鞋型、熟悉的「蓝/黑/白」配色，以及那个被反复调侃的「闪电盖章」。但在近期，围绕 Mind 001、Mind 002 以及 Air Liquid Max 三款 Nike 近期研发的全新鞋型，藤原浩与 Nike 推出新的合作企划 Fragment Concept Testing（以下简称 FCT），相信不少人都能感受到，这一次相比以往确'... (length=26901)
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<p>米兰设计周已然超越家具与传统设计的范畴，成为时尚与运动品牌展示创意、延展品牌生活方式的新舞台，并借助这一平台触达更广泛、更高层级的消费群体。今年米兰设计周，几个我们熟知的时尚/运动品牌相继将品牌叙事「空间化」，而这背后的合作创意团队、建筑设计工作室等往往也是帮助他们「出圈」不可忽视的关键。</p>
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public 'post_title' => string '时尚品牌在米兰设计周「交锋」比秀场还有意思？' (length=66)
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<p>时尚产业版图中，服装与鞋履这两个品类，看似毗邻，实则隔着隐形的「护城河」；这种分野，在技术壁垒森严的户外领域尤为明显。我们似乎更习惯那些凭鞋靴产品站稳脚跟后，再将版图扩张至服装的叙事；反之，则稍显违和。</p>
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<p>直白点说，那些本以户外服装立身，建立起相对稳固风格特点的品牌，当他们决意涉足制鞋，事情'... (length=30557)
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<p>当藏着 「Gyakusou HO26」 样品箱一角的照片，「意外」出现在 Nike 首席设计官 Martin Lotti 的官方采访素材中时，相信很多老玩家都想说同一句话：扶我起来！</p>
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<p>从 2010 年 Nike 与高桥盾共同开启 Gyakusou 以来，它既开创过独特前卫的跑步时尚语言，也曾经历落寞与遗忘，成为太多人的「意难平」。所以，当高桥盾时隔 8 年重返 Nike 波特'... (length=27011)
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<p>从被媒体曝光与 Kendall Jenner 已经低调交往数月，到接替「甜茶」 被 CHANEL 正式任命为男士蔚蓝香水的全新品牌大使，短时间内的两条热门话题，让 Jacob Elordi 成为近期国内外社交媒体的焦点人物。</p>
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<p>由 Sotheby's 举办的库里个人球鞋拍卖项目「My Sneaker Free Agency」如今已正式落幕。75 双球鞋，从见证了 15 年轮回的 Nike Hyperdunk 2010 PE，到跨越各类品牌的个人品味选择，不同于以往以冠军、纪录或标志性比赛为核心的球鞋拍卖，本次的鞋款更多指向一段过渡阶段本身。也正因为如此，这场拍卖在结果之外，留下了更多可以被讨论的空间：关于叙事如何影响拍卖价格、关'... (length=26063)
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<p>一个走过 120 年的品牌，会怎样讲述自己？有人把它写进年表，有人把它讲成传奇。而 New Balance 这次选择了一种更直观的方式——既回望你可能不曾了解的历史，也把时间「做」进全新产品之中，让你看得到「时间的痕迹」、摸得着「时间的印记」，也真正穿得到「时间的进化」。</p>
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<p>城市里的跑者，缺的从来不是跑道。他们有好的跑鞋、精确的配速表、科学的训练计划。但当你问一个跑者「什么时候跑」，答案往往是：等下班后、等周末、等天气好一点、等不忙的时候。时间，才是城市跑者最奢侈的东西。</p>
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<p>最近，跑圈多了一个新动态：Salomon 萨洛蒙正式官宣徐濠萦成为 Salomon Running 品牌挚友。这不是一个寻'... (length=18199)
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<p>周末不宅家的年轻人，到底在找什么？找一个能出片的地方，找一杯好喝的饮料，找一群同频率的人，或者只是找一个理由出门。但现在真正有意思的地方，往往不是大街上随便能看到的。它们藏在某个巷子尽头、需要熟人推荐，或者只靠社交暗号才能找到入口。越难找，越想去——这种「筛选感」反而成了一种吸引力。</p>
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<p>最近'... (length=15381)
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<p>在诸多品牌面临连续业绩下滑的行业背景下，Levi’s® 却做到了逆势而行，在不久前交出了一份亮眼的季度财报成绩：营收和净利润分别上涨 14% 和 30.2%，明显超出市场预期。鉴于这样的良好表现，品牌继续上调了本财年的整体业绩预期，而股价也随即上涨约 10%。</p>
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<p>不知道大家有没有发现，最近薄底鞋真的火到不行！那种纤薄修长的鞋身轮廓，还有轻盈的视觉感，让「Low-Profile」风潮妥妥成了最受欢迎的穿搭趋势之一。</p>
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<p>而说到这个领域的代表品牌，PUMA 是好多人心里第一个蹦出来的名字。从 Speedcat、Mostro 再到 H-Street，PUMA 这几年真的把薄底鞋玩出了花样，还把赛车、田径这些超酷的风格基'... (length=19240)
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