HOKA ONE ONE® 全球首家直营品牌体验店正式开业

构建从线上到线下的新零售整合体验。

顺应中国市场蓬勃发展的运动需求，HOKA ONE ONE® 全球首家直营品牌体验店于日前正式在上海开业，为中国消费者带来集跑步装备与运动社交于一体的多元化跑步服务体验。首家直营品牌体验店的开业，标志着 HOKA 为打通中国市场线上线下零售迈出的里程碑式一步。截至今年 10 月末，HOKA 将在上海完成三家线下直营门店的布局，协同构建从线上到线下的新零售整合体验。

HOKA 全球首家直营品牌体验店坐落于上海市静安区吴江路四季坊，通过与全球知名设计咨询公司 Green House 的紧密合作，HOKA 旨在打造打破传统的、以社群凝聚力驱动的直营品牌体验店。以「飞行」为设计主题，HOKA 直营品牌体验店为整个空间营造出一种充满活力的运动感，呼应品牌的核心理念。顶部 HOKA 标志性的「飞鸟」灯光群能够伴随音乐律动自由起伏，仿佛飞鸟在空中翱翔的舒展姿态，配合透明轻盈的橱窗设计和精心挑选的绿植陈列，令每一位顾客仿佛置身于户外的自然氛围中。店内的开放式布局向消费者零距离展示 HOKA 在城市路跑、户外徒步与越野等不同领域的全系产品，未来还将继续推出更多重磅新品与限量单品。新店同时还将为消费者提供身临其境的户外模拟沉浸式体验，还可以参与集结了行业大咖领袖、配备了专业补给设施的社群运动交流平台，并通过全场景互动式产品选购和专业运动指导服务找到最适合自己的装备。

HOKA ONE ONE® 全球首家直营品牌体验店
地址：上海市静安区吴江路 169 号静安四季坊 E124-E126 单元

HOKA ONE ONE®

( ! ) Warning: include_once(/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php): Failed to open stream: No such file or directory in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19
Call Stack
#	Time	Memory	Function	Location
1	0.0000	362192	{main}( )	.../index.php:0
2	0.0000	362552	require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php )	.../index.php:17
3	0.1303	6764256	require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	0.1368	6759976	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php )	.../template-loader.php:106
5	0.1883	7022144	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php )	.../single.php:44
6	0.1887	7022552	get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? )	.../gallery.php:17
7	0.1887	7023144	locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:204
8	0.1887	7023304	load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] )	.../template.php:718
9	0.1887	7023584	require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php )	.../template.php:785
10	0.1910	7099384	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php )	.../content-title-content-share.php:4

( ! ) Warning: include_once(): Failed opening '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php' for inclusion (include_path='.:/usr/share/php') in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19
Call Stack
#	Time	Memory	Function	Location
1	0.0000	362192	{main}( )	.../index.php:0
2	0.0000	362552	require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php )	.../index.php:17
3	0.1303	6764256	require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	0.1368	6759976	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php )	.../template-loader.php:106
5	0.1883	7022144	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php )	.../single.php:44
6	0.1887	7022552	get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? )	.../gallery.php:17
7	0.1887	7023144	locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:204
8	0.1887	7023304	load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] )	.../template.php:718
9	0.1887	7023584	require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php )	.../template.php:785
10	0.1910	7099384	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php )	.../content-title-content-share.php:4

( ! ) Fatal error: Uncaught Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21
( ! ) Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21
Call Stack
#	Time	Memory	Function	Location
1	0.0000	362192	{main}( )	.../index.php:0
2	0.0000	362552	require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php )	.../index.php:17
3	0.1303	6764256	require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	0.1368	6759976	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php )	.../template-loader.php:106
5	0.1883	7022144	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php )	.../single.php:44
6	0.1887	7022552	get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? )	.../gallery.php:17
7	0.1887	7023144	locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:204
8	0.1887	7023304	load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] )	.../template.php:718
9	0.1887	7023584	require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php )	.../template.php:785
10	0.1910	7099384	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php )	.../content-title-content-share.php:4