旧金山创新环保时尚品牌 Allbirds 联合创始人及 CEO Joey Zwillinger 在本周接受 CNN 采访时，宣称亚马逊发布了一款自有品牌的鞋，它的外观与 Allbirds 标志性的「Wool Runner」羊毛休闲鞋几乎相同。 对于 Zwillinger 来说，这双外形相似但售价便宜 50 美元的「山寨鞋」不仅仅是在侵犯品牌的原创设计，并且还无视了其为可持续发展付出的努力。
Allbirds 是一家经由美国 B-Corp（Benefit Corporation 共益企业）官方认证的共益企业，这意味着它在生产过程的所有方面都符合社会和环境绩效、问责制和透明度的严格标准，且其以使用可再生材料制作鞋而著称。其中 Wool Runner 采用新西兰美利奴羊毛材质鞋面和由甘蔗提取物制成的 SweetFoam 而不是传统塑料制成的泡沫鞋底，这使得鞋履更加舒适，同时更有益于环境。
凭借着优秀品质和环保的理念，Allbirds 迅速获得市场，而在 Zwillinger 看来，亚马逊正在模仿 Allbirds 的设计，并且以价格更为低廉的仿制品来迷惑消费者。除此之外，困扰 Allbirds 的不只是外观相似，而是认为亚马逊的「山寨鞋」并未遵循品牌对于追求环保和可持续的理念，也没有使用甘蔗鞋底，这可能会导致顾客购买了对地球有害的产品。
「我们相信消费者正在对企业提出更多的要求。他们不介意付出更多，但他们希望企业不止关注盈利，企业和企业的负责人还可以关心环境、关爱员工与整个供应链。」——Zwillinger
| ( ! ) Warning: include_once(/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php): Failed to open stream: No such file or directory in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 | ||||
|---|---|---|---|---|
| Call Stack | ||||
| # | Time | Memory | Function | Location |
| 1 | 0.0000 | 362192 | {main}( ) | .../index.php:0 |
| 2 | 0.0000 | 362552 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
| 3 | 0.1020 | 6764736 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
| 4 | 0.1084 | 6760968 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
| 5 | 0.1501 | 7016264 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php ) | .../single.php:47 |
| 6 | 0.1538 | 7006208 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../image.php:12 |
| 7 | 0.1538 | 7006800 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
| 8 | 0.1538 | 7006960 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
| 9 | 0.1538 | 7007240 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
| 10 | 0.1602 | 7095016 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
| ( ! ) Warning: include_once(): Failed opening '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php' for inclusion (include_path='.:/usr/share/php') in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 | ||||
|---|---|---|---|---|
| Call Stack | ||||
| # | Time | Memory | Function | Location |
| 1 | 0.0000 | 362192 | {main}( ) | .../index.php:0 |
| 2 | 0.0000 | 362552 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
| 3 | 0.1020 | 6764736 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
| 4 | 0.1084 | 6760968 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
| 5 | 0.1501 | 7016264 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php ) | .../single.php:47 |
| 6 | 0.1538 | 7006208 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../image.php:12 |
| 7 | 0.1538 | 7006800 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
| 8 | 0.1538 | 7006960 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
| 9 | 0.1538 | 7007240 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
| 10 | 0.1602 | 7095016 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
| ( ! ) Fatal error: Uncaught Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 | ||||
|---|---|---|---|---|
| ( ! ) Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 | ||||
| Call Stack | ||||
| # | Time | Memory | Function | Location |
| 1 | 0.0000 | 362192 | {main}( ) | .../index.php:0 |
| 2 | 0.0000 | 362552 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
| 3 | 0.1020 | 6764736 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
| 4 | 0.1084 | 6760968 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
| 5 | 0.1501 | 7016264 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php ) | .../single.php:47 |
| 6 | 0.1538 | 7006208 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../image.php:12 |
| 7 | 0.1538 | 7006800 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
| 8 | 0.1538 | 7006960 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
| 9 | 0.1538 | 7007240 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
| 10 | 0.1602 | 7095016 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |