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就现在,把未来造响 CREATE NOW CREATE NEXT
CONVERSE 发布全球品牌活动助力新一代挥洒创意。
一个多世纪以来,CONVERSE 一直致力于为年轻创意人才搭建一个可以自由表达创造力的平台。年轻大众所展现出的创意能量一直启发着 CONVERSE,品牌十分珍视这股蓬勃的力量,并希望以此为纽带和全球年轻消费者深入密切交流。于是,今年 10 月 CONVERSE 以「就现在,把未来造响 CREATE NOW CREATE NEXT」为主题,集结了来自全球 18 个城市的创意人才,共同创作了创意视频短片及让人眼前一亮的长视频广告,打造了一个全新的品牌活动。
本次活动邀请到了 20 多位来自不同领域的创意人士,其中包括音乐人和演员 Vince Staples、DJ 和电子音乐人 Honey Dijon、俄克拉荷马城雷霆队队员 Shai Gilgeous-Alexander、硬核朋克乐队 Turnstile、嘻哈二人组 A1 x J1、艺术音乐家 Lil Cherry 和艺术音乐家、创意企业家 Tom Yeti 等人。在各自领域闪闪发光的他们,凭借不同身份和特长各自创作了一支 6 秒视频;同时这 20 支展现个人特色的短视频又以一种全新的创意形式无缝拼接成一支 2 分钟左右的长视频,既独立耀眼又丰富多元。最后的成片除了是记录个体非凡创造力的灵感片段,交流融合之下又成就了一支致敬创意力量的艺术赞歌。
此次全球品牌活动,中国市场也以音乐作为灵感桥梁,集结陶乐然、邓杰 DEN、尹立尧、李丁丁、地磁卡、张溪格、文兆杰、张羽涵 Leezi、鱼翅 Fin、陈家麟 Whle、TASHI DELÄK 和梯云纵共 12 组年轻音乐唱作人,一起发起全新音乐创意项目:原创综艺匡威「爱小声」。我们希望借此为他们提供发声平台,推荐给每一个喜欢音乐的人去关注「有品质,但缺乏关注又值得关注」的都市音乐以及音乐人,旨在为流行音乐市场创造下一个流行浪潮,传递「小声音也能造大声量」的精神。
创作阶段,音乐人们会按照所处城市分为南北两队,以不同的主题进行单人、合作及团队创作表演。CONVERSE 还独家携手年轻社交平台小红书,以迷你真人秀剧集的形式,拍摄记录其表演、创作和生活日常。是灵感迸发的激情创作、大放光彩的活力表演还是漫漫长夜的苦思冥想,都等待着大家 10 月 27 日前往小红书平台一探究竟。CONVERSE 希望借助「就现在,把未来造响 CREATE NOW CREATE NEXT」的品牌活动点燃新一代的点点星火,支持他们向前的每一步,无论是运动场上的冲劲、多元表达的节奏、还是不被设限的想象。接下来,创造由你开场。
( ! ) Warning: include_once(/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php): Failed to open stream: No such file or directory in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19
Call Stack
# Time Memory Function Location
1 0.0000 362128 {main}( ) .../index.php: 0
2 0.0000 362488 require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) .../index.php: 17
3 0.1028 6767192 require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) .../wp-blog-header.php: 19
4 0.1091 6762912 include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) .../template-loader.php: 106
5 0.1506 7031232 include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) .../single.php: 44
6 0.1510 7031640 get_template_part( $slug = 'template-parts/content' , $name = 'title-content-share' , $args = ??? ) .../gallery.php: 17
7 0.1510 7032232 locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'] , $load = TRUE , $load_once = FALSE , $args = [] ) .../general-template.php: 204
8 0.1510 7032392 load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php' , $load_once = FALSE , $args = [] ) .../template.php: 718
9 0.1510 7032672 require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) .../template.php: 785
10 0.1551 7094048 include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) .../content-title-content-share.php: 4
( ! ) Warning: include_once(): Failed opening '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php' for inclusion (include_path='.:/usr/share/php') in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19
Call Stack
# Time Memory Function Location
1 0.0000 362128 {main}( ) .../index.php: 0
2 0.0000 362488 require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) .../index.php: 17
3 0.1028 6767192 require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) .../wp-blog-header.php: 19
4 0.1091 6762912 include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) .../template-loader.php: 106
5 0.1506 7031232 include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) .../single.php: 44
6 0.1510 7031640 get_template_part( $slug = 'template-parts/content' , $name = 'title-content-share' , $args = ??? ) .../gallery.php: 17
7 0.1510 7032232 locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'] , $load = TRUE , $load_once = FALSE , $args = [] ) .../general-template.php: 204
8 0.1510 7032392 load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php' , $load_once = FALSE , $args = [] ) .../template.php: 718
9 0.1510 7032672 require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) .../template.php: 785
10 0.1551 7094048 include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) .../content-title-content-share.php: 4
( ! ) Fatal error: Uncaught Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21
( ! ) Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21
Call Stack
# Time Memory Function Location
1 0.0000 362128 {main}( ) .../index.php: 0
2 0.0000 362488 require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) .../index.php: 17
3 0.1028 6767192 require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) .../wp-blog-header.php: 19
4 0.1091 6762912 include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) .../template-loader.php: 106
5 0.1506 7031232 include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) .../single.php: 44
6 0.1510 7031640 get_template_part( $slug = 'template-parts/content' , $name = 'title-content-share' , $args = ??? ) .../gallery.php: 17
7 0.1510 7032232 locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'] , $load = TRUE , $load_once = FALSE , $args = [] ) .../general-template.php: 204
8 0.1510 7032392 load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php' , $load_once = FALSE , $args = [] ) .../template.php: 718
9 0.1510 7032672 require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) .../template.php: 785
10 0.1551 7094048 include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) .../content-title-content-share.php: 4