要说这次伦敦时装周秋季女装成衣秀中,英国本土奢侈品品牌 Burberry 可是受到了颇高的关注度。最主要原因是这月早些时候,品牌正式对外宣布的新型营销策略 “See Now,Buy Now”。大家应该都有所了解,每一季的新系列在发布秀结束后,大概需要 6 月的时间才登陆各大专门店出售。Burberry 新推出的销售模式,便是作为一只 “领头羊”,打破了 6 个月的等待,成为了业内第一个做出转变的品牌。
昨天 Burberry 大秀圆满落幕,按照之前品牌对外界所承诺的,所有秀场造型单品在大秀结束后会直接上架位于 Regent Street 的品牌旗舰店。一星期后再登陆 Burberry 旗舰店。确实,看完秀后就可以直接购买,但是除了少量的几款外套可已在官方网店购买后立即发货,其余大部分产品都只是 Pre-Order,在购买后可能需要 3-4 个月左右才能真正到你手里。早前认为可以在付款后立即拿到现货的朋友们可能要失望了。
这样的营销模式目前也是饱受争议,其中认为品牌利用每个人对 “Buy” 的不同理解欺骗消费者。但不可否认的是,Burberry 在接下来的几个月里,会持续不断的供应已完工的秋季新品。先提前满足消费者对新品的购买欲望之后,加快生产和更新产品的速度,彻底革新生产的时间进程。新模式刚实行在管理和运营方面,也难免有许多不足,需要经验来提高和完善。但 Burberry 踏出这历史性的一步,可能是很多品牌多年后都无法做到的。何不等等看,这个模式到底运作如何,又何不换个角度想想它会给时装界带来哪些影响?
( ! ) Warning: include_once(/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php): Failed to open stream: No such file or directory in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 | ||||
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Call Stack | ||||
# | Time | Memory | Function | Location |
1 | 0.0000 | 362896 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 363256 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.1279 | 6746048 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1344 | 6750664 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1757 | 6994768 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php ) | .../single.php:47 |
6 | 0.1794 | 6989704 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../image.php:12 |
7 | 0.1794 | 6990296 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1794 | 6990456 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1794 | 6990736 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1807 | 7066480 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
( ! ) Warning: include_once(): Failed opening '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php' for inclusion (include_path='.:/usr/share/php') in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 | ||||
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Call Stack | ||||
# | Time | Memory | Function | Location |
1 | 0.0000 | 362896 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 363256 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.1279 | 6746048 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1344 | 6750664 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1757 | 6994768 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php ) | .../single.php:47 |
6 | 0.1794 | 6989704 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../image.php:12 |
7 | 0.1794 | 6990296 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1794 | 6990456 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1794 | 6990736 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1807 | 7066480 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
( ! ) Fatal error: Uncaught Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 | ||||
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( ! ) Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 | ||||
Call Stack | ||||
# | Time | Memory | Function | Location |
1 | 0.0000 | 362896 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 363256 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.1279 | 6746048 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1344 | 6750664 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1757 | 6994768 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php ) | .../single.php:47 |
6 | 0.1794 | 6989704 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../image.php:12 |
7 | 0.1794 | 6990296 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1794 | 6990456 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1794 | 6990736 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1807 | 7066480 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |