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中国李宁首次释出「日进斗金」主题新年单品
诠释当代年轻人「才」、「富」双全的生活态度与追求。
不断拓展运动潮流表达维度的中国李宁,在癸卯兔年,透过当代青年文化视角,融合中国传统文化概念,在品牌「日进斗金」主题下,首次设计打造独具风格的新年系列单品,兼具时代特征与多元深意,展现「有所赴,必有所富」的新世代面貌,将当代青年精神与新趣创意注入设计构想,紧密结合新年美好愿景与时代趋势,诠释当代年轻人「才」、「富」双全的生活态度与追求。
青年潮流文化再次激发设计灵感,秉承运动基因,中国李宁在「日进斗金」主题下融合新年氛围,将轻松愉悦之感贯彻于整个主题设计之中,呈现耳目一新的审美塑造和着装风格,带来包括棉服夹克、针织棉服、卫衣、编织衫、长裤在内的丰富潮流单品。图案设计上将新年萌兔元素以软糖的表现手法呈现,打造极具辨识度的视觉符号,用自在轻松心态庆祝新年来临,彰显当代青年幽默诙谐态度与玩味的潮流姿态。配色则颠覆常规传统新年红色基调,在日常色系基础上选用粉色、橙色、紫色等明亮颜色点亮细节,大胆突破将流行色融入新年语境,满足更为多元的场景穿搭。同时,宽松版型、流动水波纹以及撕边效果剪裁的运用,更加契合潮流趋势,营造出崭新的过年穿搭范式。
鞋履方面,延续青年文化的不羁与张扬,结合新年祝福,在全新鞋款无忌与惟吾 GOLDEN 上心意呈现。百无禁忌,无所顾忌,既是无忌鞋款的设计初衷,也蕴含了对来年交好运的真切祝福。中底的破碎感造型和复古跑鞋与板鞋风格的碰撞,促成无忌最为独特的设计语言;䨻轻弹科技加持在提升脚感舒适度的同时,结合后跟处 TPU 与简约鞋面线条,增强反差效果,打造全新风格演绎。材质运用上,帆布版本带来黑、白两款经典配色,利落百搭;特别释出的毛巾布版本以红白新年限定配色呈现,更具年味气息。
除此之外,中国李宁还打造了三支主题创意视频,携手滑板、街舞、说唱领域的青年领袖,打破常规春节场景,以经典金币游戏作为视觉创想,直观呈现出一个欢乐且自由的热情场域,再次呼应「日进斗金」主题中承载的青年精神,「才」富交织,全力以「富」。同时,充满活力的画面勾勒出浓厚的新年气息,寄托浓清暖意的新年新希望,一起日进斗金。
中国李宁首次在中国新年背景中推出全新主题产品,融合青年精神和兔年元素,以「日进斗金」为主题构筑新年全新视角。此次,青年文化中自由、热爱、全力奔赴的特质被全面激发,融合在精神内里、设计表达中,为主题带来更为真实、生动的多维诠释,展示出中国李宁再次以突破常规的方式,以运动潮流之内核与青年文化相融、再创、共鸣。中国李宁「日进斗金」主题单品现已上架李宁官方商城、李宁天猫旗舰店及线下门店。
( ! ) Warning: include_once(/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php): Failed to open stream: No such file or directory in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 |
Call Stack |
# | Time | Memory | Function | Location |
1 | 0.0000 | 357616 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 357976 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.1061 | 6762800 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1126 | 6758520 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1541 | 7026840 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) | .../single.php:44 |
6 | 0.1544 | 7027248 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../gallery.php:17 |
7 | 0.1544 | 7027840 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1544 | 7028000 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1544 | 7028280 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1563 | 7104080 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
( ! ) Warning: include_once(): Failed opening '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php' for inclusion (include_path='.:/usr/share/php') in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 |
Call Stack |
# | Time | Memory | Function | Location |
1 | 0.0000 | 357616 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 357976 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.1061 | 6762800 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1126 | 6758520 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1541 | 7026840 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) | .../single.php:44 |
6 | 0.1544 | 7027248 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../gallery.php:17 |
7 | 0.1544 | 7027840 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1544 | 7028000 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1544 | 7028280 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1563 | 7104080 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
( ! ) Fatal error: Uncaught Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 |
( ! ) Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 |
Call Stack |
# | Time | Memory | Function | Location |
1 | 0.0000 | 357616 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 357976 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.1061 | 6762800 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1126 | 6758520 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1541 | 7026840 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) | .../single.php:44 |
6 | 0.1544 | 7027248 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../gallery.php:17 |
7 | 0.1544 | 7027840 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1544 | 7028000 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1544 | 7028280 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1563 | 7104080 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |