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自 1889 年创立以来,Lee 努力不懈地将想象变为现实,把经典设计转化为时尚服饰。追溯过去的 130 年,在传承牛仔文化工艺的同时,Lee 坚持锐意创新 “就向前” 的精神,推动服装与人们多姿多彩的现代生活紧密结合,从最初的百货店成长为如今风靡千禧一代的经典牛仔品牌。
为庆祝品牌 130 周年生日,Lee 于 15 日至 18 日在成都远洋太古里举行限时活动,以牛仔大篷车的形式展现 130 年来的丹宁历史变迁与当下的潮流文化,并携手中国区电商战略伙伴-天猫强势打造 Lee X 天猫超级店庆日,向大众传递 Lee “就向前” 的品牌精神。
8 月 15 日,一场别具一格的沉浸式时装秀拉开了 Lee 130 周年庆祝活动的序幕。模特们身着 Lee 秋冬最新牛仔单品,穿梭于人群之中,引领嘉宾开启 130 年牛仔探索之旅,感受百年传奇元素与现代新潮创意的激情碰撞。作为重磅登场的最后一位模特,Lee 品牌代言人彭于晏身穿全新 101+ 系列牛仔产品活力亮相,向 130 周年特别致敬的同时,为 Lee 奉上真诚祝福号召大家永不止步 “就向前”。
采用黑灰色调的 130 周年历史展示区,整体呈现出浓郁的复古工业风格,令人仿佛置身美国堪萨斯工厂。区域内以传输带和管道的创意形式回顾 Lee 的重要历史节点:1913 年创造第一款连体工装裤;1924 年引进 13 安士重磅丹宁布制作经典 101 系列;1936 年和 1944 年著名的马毛皮牌与 Lazy S 车缝线分别成为 Lee 纯正血统的标志;2016 年 Lee 使用创新科技面料的精玉透凉系列荣获爱迪生铜奖……对于具有创新进取精神的 Lee 来说,突破的脚步从未停歇。现场观众不仅可以深入了解 Lee 建立在风格之上的牛仔文化,还可通过关注 Lee 官方微信公众号,获取极具特色的纪念贴纸,打卡 Lee 130 周年特别时刻。
用新世代的风格打破潮流边界是 Lee 一贯推崇的生活方式,尝试制作皮具,学习咖啡拉花,小小的突破自我在此被鼓励实践。备受丹宁热爱者追捧的 “Lee Create 你创造” 牛仔定制项目也来到活动现场,通过定制皮牌、纽扣、个性花纹及刺绣等方式,创造出表达个人趣味与性格的专属丹宁单品,亦可跟随 “丹宁课堂” 巧手制作牛仔笔记本记录美好生活。现场注册成为 Lee 牛仔部落会员,即刻领取个性徽章,抒发个人风格宣言,彰显 Lee 率性真我的创作精神和独一无二的牛仔魅力。
下半年 Lee 亦将持续发力,推出包含 Lee x EdW、Lee X POPEYE™ x YOHO!、Lee x QQ 音乐等一系列惊喜合作,致力于呈现更多有趣酷炫、意想不到的联名作品,不断突破自我,满足年轻群体对牛仔风潮的个性需求。目前 Lee 牛仔大篷车仍在成都远洋太古里免费开放,各位不妨前往打卡。
( ! ) Warning: include_once(/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php): Failed to open stream: No such file or directory in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 |
Call Stack |
# | Time | Memory | Function | Location |
1 | 0.0000 | 357616 | {main}( ) | .../index.php:0 |
2 | 0.0001 | 357976 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.1085 | 6749232 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1152 | 6753240 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1591 | 7021560 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) | .../single.php:44 |
6 | 0.1594 | 7021968 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../gallery.php:17 |
7 | 0.1594 | 7022560 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1595 | 7022720 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1595 | 7023000 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1657 | 7101224 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
( ! ) Warning: include_once(): Failed opening '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php' for inclusion (include_path='.:/usr/share/php') in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 |
Call Stack |
# | Time | Memory | Function | Location |
1 | 0.0000 | 357616 | {main}( ) | .../index.php:0 |
2 | 0.0001 | 357976 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.1085 | 6749232 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1152 | 6753240 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1591 | 7021560 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) | .../single.php:44 |
6 | 0.1594 | 7021968 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../gallery.php:17 |
7 | 0.1594 | 7022560 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1595 | 7022720 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1595 | 7023000 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1657 | 7101224 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
( ! ) Fatal error: Uncaught Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 |
( ! ) Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 |
Call Stack |
# | Time | Memory | Function | Location |
1 | 0.0000 | 357616 | {main}( ) | .../index.php:0 |
2 | 0.0001 | 357976 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.1085 | 6749232 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1152 | 6753240 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1591 | 7021560 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) | .../single.php:44 |
6 | 0.1594 | 7021968 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../gallery.php:17 |
7 | 0.1594 | 7022560 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1595 | 7022720 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1595 | 7023000 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1657 | 7101224 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |