时尚
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Jul 25, 2019
by MEL.
网红骗局正在让品牌一年亏损 13 亿美元
网红骗局,就是一些网红买假粉或假互动,然后从品牌方骗取收入。根据 BoF 公布的研究报告,这一行为让品牌今年需要付出 13 亿美元的可怕数字,而 2020 年甚至会达到 15 亿美元。现在的网红平均一条帖子可以收入 1.2 万美元,这一数字通常和网红的粉丝数量挂钩,但是在 Instagram 你只需要 16 美元就可以买到 1,000 粉,稳赚不赔。调查显示有 25% 的 1 万+粉博主是假的,同时在 800 个品牌中,三分之二都和这些假网红合作过,从而计算估计出大约 50% 的广告投入都是给了假博主。这些假网红甚至会在自己的账号中发假广告,以吸引广告主过来投放,赚取后续收入,可以说是心机很深了。
( ! ) Warning: include_once(/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php): Failed to open stream: No such file or directory in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 |
Call Stack |
# | Time | Memory | Function | Location |
1 | 0.0000 | 356456 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 356816 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.1053 | 6739360 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1119 | 6742120 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1543 | 7004288 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php ) | .../single.php:47 |
6 | 0.1582 | 6991696 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../image.php:12 |
7 | 0.1582 | 6992288 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1582 | 6992448 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1582 | 6992728 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1594 | 7068472 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
( ! ) Warning: include_once(): Failed opening '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php' for inclusion (include_path='.:/usr/share/php') in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 |
Call Stack |
# | Time | Memory | Function | Location |
1 | 0.0000 | 356456 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 356816 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.1053 | 6739360 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1119 | 6742120 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1543 | 7004288 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php ) | .../single.php:47 |
6 | 0.1582 | 6991696 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../image.php:12 |
7 | 0.1582 | 6992288 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1582 | 6992448 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1582 | 6992728 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1594 | 7068472 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
( ! ) Fatal error: Uncaught Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 |
( ! ) Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 |
Call Stack |
# | Time | Memory | Function | Location |
1 | 0.0000 | 356456 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 356816 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.1053 | 6739360 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1119 | 6742120 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1543 | 7004288 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php ) | .../single.php:47 |
6 | 0.1582 | 6991696 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../image.php:12 |
7 | 0.1582 | 6992288 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1582 | 6992448 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1582 | 6992728 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1594 | 7068472 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |