时尚 . 生活 - Jul 24, 2019 by Liz Gioro

因山寨产品猖獗？MUJI 10 年来首次营业额大幅下降

对于此事你怎么看呢？

成立于 1983 年的 MUJI，以简约的设计与实用的功能在 Lifestyle 市场占有一席之地。衣物、文具、食品、家电等各式商品，我们无时无刻都能见到这个品牌的身影。不过最近有消息指出 MUJI 的营业额面临着 10 年来的首次下跌。其中的原因可能跟山寨品牌的出现有关。

MUJI 的产品去除繁琐、既定化的传统 Logo，以此将一切重心归回最单纯简单的事物本质。不过却因为 “无 Logo” 这件事而让山寨品牌更容易对其抄袭。近年来不少山寨版的 MUJI 正在迅速拓展，从品牌名称，到商品的设计风格与店铺装潢皆与 MUJI 相似的同时有着比其更为低廉的价格。而面对冒牌的出现就连正版品牌屡次向法院提告却控诉失败，这一定程度上大大打击了市场营销，导致部分业绩下降。根据 MUJI 母公司 Ryohin Keikaku Co. 所曝光的报告指出品牌十年来面临首次营业额重挫，这考验着 MUJI 未来究竟要如何经营。对于此事你怎么看呢？

来源Instagram

MUJI

( ! ) Warning: include_once(/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php): Failed to open stream: No such file or directory in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19
Call Stack
#	Time	Memory	Function	Location
1	0.0000	356552	{main}( )	.../index.php:0
2	0.0000	356912	require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php )	.../index.php:17
3	0.1109	6741232	require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	0.1179	6743992	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php )	.../template-loader.php:106
5	0.1601	6997904	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php )	.../single.php:47
6	0.1636	6988944	get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? )	.../image.php:12
7	0.1636	6989536	locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:204
8	0.1636	6989696	load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] )	.../template.php:718
9	0.1636	6989976	require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php )	.../template.php:785
10	0.1651	7066792	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php )	.../content-title-content-share.php:4

( ! ) Warning: include_once(): Failed opening '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php' for inclusion (include_path='.:/usr/share/php') in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19
Call Stack
#	Time	Memory	Function	Location
1	0.0000	356552	{main}( )	.../index.php:0
2	0.0000	356912	require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php )	.../index.php:17
3	0.1109	6741232	require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	0.1179	6743992	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php )	.../template-loader.php:106
5	0.1601	6997904	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php )	.../single.php:47
6	0.1636	6988944	get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? )	.../image.php:12
7	0.1636	6989536	locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:204
8	0.1636	6989696	load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] )	.../template.php:718
9	0.1636	6989976	require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php )	.../template.php:785
10	0.1651	7066792	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php )	.../content-title-content-share.php:4

( ! ) Fatal error: Uncaught Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21
( ! ) Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21
Call Stack
#	Time	Memory	Function	Location
1	0.0000	356552	{main}( )	.../index.php:0
2	0.0000	356912	require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php )	.../index.php:17
3	0.1109	6741232	require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	0.1179	6743992	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php )	.../template-loader.php:106
5	0.1601	6997904	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php )	.../single.php:47
6	0.1636	6988944	get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? )	.../image.php:12
7	0.1636	6989536	locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:204
8	0.1636	6989696	load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] )	.../template.php:718
9	0.1636	6989976	require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php )	.../template.php:785
10	0.1651	7066792	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php )	.../content-title-content-share.php:4