告别 “动物园” 时代，CBA 于上海 SneakerCon 展示视觉新设计

为 “CBA2.0” 联赛品牌升级计划打响头炮。

正在上海举行的 SneakerCon 展上，中篮联（北京）体育有限公司（下称 CBA 公司）正式发布 CBA 联赛首批 9 家俱乐部的全新标志以及配套视觉体系。这是 2016 年成立以来，CBA 公司对 CBA 联赛的一次大型视觉系统升级，为 “CBA2.0” 联赛品牌升级计划打响头炮。终于告别了球迷口中的所有 logo 都是狮虎豹的时代。

本次 CBA 在 SneakerCon 上的 REBORN ROOM 概念由先锋设计师孙赫设计，据孙赫介绍，整体的设计灵感主要来源于美国街头的洗衣房，人们拿着一框框的脏衣服进来，经过洗衣机的清洗，得到的是整齐崭新的衣物；好比联赛球队新的标识体系经过长时间的酝酿与洗礼，现在呈现给大家是一个崭新的面貌。为了还原最真实的洗衣房，全部采用真实瓷砖在 2 日内打造完成。

相对于旧标志，9 家俱乐部的新标志尤其凸显各俱乐部传统传承的意象，并秉承 “国际化风格突出中国元素” 的精神。根据 CBA 公司的规划，9 家俱乐部的新视觉系统将从 2019-2020 赛季起开始正式全面使用。而到 2020-2021 赛季开始前，所有 CBA 球队都会完成视觉系统升级。届时，各个俱乐部主场的配色将会逐渐与球队标志以及球衣配色协调统一，让球迷的观赛体验得到提升。如果你刚好这次也会去 SneakerCon，别忘了前去 CBA 展位尝鲜吧！

CBA

( ! ) Warning: include_once(/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php): Failed to open stream: No such file or directory in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19
Call Stack
#	Time	Memory	Function	Location
1	0.0000	357952	{main}( )	.../index.php:0
2	0.0000	358312	require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php )	.../index.php:17
3	0.1107	6743720	require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	0.1171	6747408	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php )	.../template-loader.php:106
5	0.1610	7015728	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php )	.../single.php:44
6	0.1615	7016136	get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? )	.../gallery.php:17
7	0.1615	7016728	locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:204
8	0.1615	7016888	load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] )	.../template.php:718
9	0.1615	7017168	require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php )	.../template.php:785
10	0.1637	7093576	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php )	.../content-title-content-share.php:4

( ! ) Warning: include_once(): Failed opening '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php' for inclusion (include_path='.:/usr/share/php') in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19
Call Stack
#	Time	Memory	Function	Location
1	0.0000	357952	{main}( )	.../index.php:0
2	0.0000	358312	require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php )	.../index.php:17
3	0.1107	6743720	require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	0.1171	6747408	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php )	.../template-loader.php:106
5	0.1610	7015728	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php )	.../single.php:44
6	0.1615	7016136	get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? )	.../gallery.php:17
7	0.1615	7016728	locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:204
8	0.1615	7016888	load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] )	.../template.php:718
9	0.1615	7017168	require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php )	.../template.php:785
10	0.1637	7093576	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php )	.../content-title-content-share.php:4

( ! ) Fatal error: Uncaught Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21
( ! ) Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21
Call Stack
#	Time	Memory	Function	Location
1	0.0000	357952	{main}( )	.../index.php:0
2	0.0000	358312	require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php )	.../index.php:17
3	0.1107	6743720	require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	0.1171	6747408	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php )	.../template-loader.php:106
5	0.1610	7015728	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php )	.../single.php:44
6	0.1615	7016136	get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? )	.../gallery.php:17
7	0.1615	7016728	locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:204
8	0.1615	7016888	load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] )	.../template.php:718
9	0.1615	7017168	require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php )	.../template.php:785
10	0.1637	7093576	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php )	.../content-title-content-share.php:4