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时尚
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Jul 17, 2023
by Julius
李宁 x 英雄联盟泳池派对联名系列惊喜上市
「放肆浪,我 CARRY」将成为这个夏天的 slogan。
随着人们对游戏定义、印象与认知的转变,它已成为当下年轻人探索个性表达的一种生活方式,玩家在游戏中释放热爱,获得身份归属感。此次,李宁品牌携手英雄联盟(简称 LOL)首次推出联名产品——李宁 x 英雄联盟泳池派对联名系列,以「放肆浪,我 CARRY」为主题,将游戏角色的泳池派对皮肤进行潮流演绎,融合夏日氛围与玩家个性,尽情释放自信与自由因子,为消费者打造不同以往的破次元穿搭体验与全新文化符号。
作为英雄联盟职业联赛(简称 LPL)的战略合作伙伴,李宁品牌以运动视角持续关注电竞行业及其职业化发展,本次联名亦是从玩家视角出发,通过创新设计高品质产品,构建以游戏为载体的个性表达新途径,为玩家提供更加多元化、创造性的游戏周边选择。
李宁运动生活产品围绕泳池派对英雄皮肤图案展开构想,经典再造,再造经典。暮光星灵·佐伊、荒漠屠夫·雷克顿、爆破鬼才·吉格斯以颇具玩家青睐的水墨国风绘就,碰撞出清新的东方质感,诠释风格新章。中国李宁部分则选择使用皮城女警·凯特琳、无双剑姬·菲奥娜、仙灵女巫·璐璐和曙光女神·蕾欧娜游戏原皮肤设计,凝结玩家情感,彰显英雄个性与玩家自我表达;分别从盲僧·李青和海洋之灾·普朗克的泳池派对形象中提取海棠花与柠檬元素,将其化作潮流符号铺陈于服装之上,让穿着者即刻化身本命英雄,在这个夏日与热爱顶峰相见。与此同时,明丽的多巴胺色彩宛若在灵动水波纹印花中游走,营造视觉上的清凉感,带来真正的清凉一夏。材质上,此次选取柔软亲肤的纯棉面料,轻薄垂感、透气性十足,更有宽松、挺括、修身等多款版型选择,轻松拿捏各种穿搭风格,点亮今夏多维造型。
除此之外,酷夏跑步如今备受青睐,其中信念感、意志力与突破自我的勇气同游戏对局时的坚持与魄力不谋而合,此次选取的四款李宁人气跑鞋,旨在致意每一位创造可能的人。赤兔 6 PRO 以荧光色彩全新构筑,将游戏中 Q、W、E、R 技能键作为鞋身 ICON,彰显联名身份,唤醒信仰能量。飞电 3 ULTRA 中底柠檬图样撞色吸睛,鞋垫则是两位具有爆发力与耐力的英雄形象满印,伴穿着者一路同行。飞电 3 ELITE 将游戏中红蓝 BUFF 图案藏于鞋底,为跑者精神赋能,增添会心乐趣。飞电 3 CHALLENGER 后跟处「BECOME LEGENDS」字样以手写方式呈现,这句有着独特意义的标语为游戏玩家献上情怀浪漫,也为每位跑者振威呐喊。
通过此次联名系列发布,李宁希望为广大游戏与潮流玩家带来凸显个性的穿搭选择,自由展现态度与风格,亦是进一步推动游戏文化和潮流文化的融合发展。未来,双方也会基于英雄联盟 IP 及 LPL 赛事开辟新的合作领域,为玩家们带来更多峡谷内外「一切皆有可能」的新趣体验。
自 7 月 14 日起,北京西单君太百货中国李宁店、成都远洋太古里中国李宁店、上海港汇广场中国李宁店、上海环贸 IAPM 中国李宁店以及李宁上海淮海中路旗舰店、李宁上海豫园旗舰店在内的六家门店将围绕本次主题,推出定制体验活动,进店打卡并发布相关内容即有机会获得 「泳池派对」惊喜周边,数量有限,先到先得。具体活动详情及参与机制以各门店发布为准。
李宁 X 英雄联盟泳池派对联名系列现已上架李宁官方旗舰店小程序、李宁京东官方旗舰店、李宁天猫旗舰店、李宁及中国李宁线下门店。详细发售动向请关注 @李宁官方微博。
( ! ) Warning: include_once(/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php): Failed to open stream: No such file or directory in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 |
Call Stack |
# | Time | Memory | Function | Location |
1 | 0.0000 | 362016 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 362376 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.0976 | 6767304 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1034 | 6763024 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1402 | 7012496 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) | .../single.php:44 |
6 | 0.1405 | 7012904 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../gallery.php:17 |
7 | 0.1405 | 7013496 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1405 | 7013656 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1405 | 7013936 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1423 | 7089736 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
( ! ) Warning: include_once(): Failed opening '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php' for inclusion (include_path='.:/usr/share/php') in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 |
Call Stack |
# | Time | Memory | Function | Location |
1 | 0.0000 | 362016 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 362376 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.0976 | 6767304 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1034 | 6763024 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1402 | 7012496 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) | .../single.php:44 |
6 | 0.1405 | 7012904 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../gallery.php:17 |
7 | 0.1405 | 7013496 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1405 | 7013656 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1405 | 7013936 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1423 | 7089736 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
( ! ) Fatal error: Uncaught Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 |
( ! ) Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 |
Call Stack |
# | Time | Memory | Function | Location |
1 | 0.0000 | 362016 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 362376 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.0976 | 6767304 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1034 | 6763024 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1402 | 7012496 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) | .../single.php:44 |
6 | 0.1405 | 7012904 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../gallery.php:17 |
7 | 0.1405 | 7013496 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1405 | 7013656 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1405 | 7013936 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1423 | 7089736 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |