Joan Mitchell 基金会声称 LOUIS VUITTON 广告侵犯画家版权

禁止品牌未经同意在营销活动中复制「Monet-Mitchell」展览中的艺术品。

日前 Joan Mitchell 基金会向 LOUIS VUITTON 巴黎总部发出一封停止和终止信件，声称该时尚品牌在手袋广告中使用这位艺术家的画作，并要求品牌在三天内撤回该营销广告，否则将面临法律后果。Joan Mitchell 被认为是战后最伟大的抽象艺术家之一，她的绘画时常被拿来与另一位印象派大师 —— 莫奈的作品相比，就在前段时间，LOUIS VUITTON 基金会举办名为「Monet-Mitchell」的展览。

而后 LOUIS VUITTON 将展览中的 Joan Mitchell 画作「复制」到广告中，这一行为未经 Joan Mitchell 基金会许可。据《纽约时报》报道， Joan Mitchell 基金会表示他们向品牌基金会发送一封单独的停止信，称 LOUIS VUITTON 违反了 Mitchell 展览的许可协议，该协议禁止品牌未经同意复制「Monet-Mitchell」展览中的艺术品。有专业人士对此分析表示「尽管许多奢侈品牌将其基金会描述为与其品牌是分离的，但 LOUIS VUITTON 一直试图在公众心目中将两者联系起来。」

来源Instagram @diet_prada

Joan Mitchell LOUIS VUITTON

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Call Stack
#	Time	Memory	Function	Location
1	0.0000	357488	{main}( )	.../index.php:0
2	0.0000	357848	require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php )	.../index.php:17
3	0.1142	6757832	require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	0.1195	6753552	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php )	.../template-loader.php:106
5	0.1559	7005776	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php )	.../single.php:44
6	0.1561	7006184	get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? )	.../gallery.php:17
7	0.1561	7006776	locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:204
8	0.1561	7006936	load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] )	.../template.php:718
9	0.1561	7007216	require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php )	.../template.php:785
10	0.1576	7083016	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php )	.../content-title-content-share.php:4

( ! ) Warning: include_once(): Failed opening '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php' for inclusion (include_path='.:/usr/share/php') in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19
Call Stack
#	Time	Memory	Function	Location
1	0.0000	357488	{main}( )	.../index.php:0
2	0.0000	357848	require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php )	.../index.php:17
3	0.1142	6757832	require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	0.1195	6753552	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php )	.../template-loader.php:106
5	0.1559	7005776	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php )	.../single.php:44
6	0.1561	7006184	get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? )	.../gallery.php:17
7	0.1561	7006776	locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:204
8	0.1561	7006936	load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] )	.../template.php:718
9	0.1561	7007216	require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php )	.../template.php:785
10	0.1576	7083016	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php )	.../content-title-content-share.php:4

( ! ) Fatal error: Uncaught Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21
( ! ) Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21
Call Stack
#	Time	Memory	Function	Location
1	0.0000	357488	{main}( )	.../index.php:0
2	0.0000	357848	require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php )	.../index.php:17
3	0.1142	6757832	require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	0.1195	6753552	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php )	.../template-loader.php:106
5	0.1559	7005776	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php )	.../single.php:44
6	0.1561	7006184	get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? )	.../gallery.php:17
7	0.1561	7006776	locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:204
8	0.1561	7006936	load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] )	.../template.php:718
9	0.1561	7007216	require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php )	.../template.php:785
10	0.1576	7083016	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php )	.../content-title-content-share.php:4