因中国没有电子邮件营销,微信平台成为品牌直接与消费者沟通的最有效方式。据微信排版工具和数据分析平台 i排版在比较 PRADA、Hermès、CHANEL、LOUIS VUITTON 等奢侈品牌数据后透露,2022 年 CHANEL 是奢侈品牌微信最活跃的内容发布者。该品牌在微信上的总浏览量最高,其自身内容的浏览量为 3,745,517 次,比 2021 年增长了 180.54%。
紧随其后的是 LOUIS VUITTON,有 3,500,035 次浏览量,比 2021 年增长 162.15%。BURBERRY、Hermès 和 PRADA 的浏览量在 200 万到 300 万之间,而 FENDI 的浏览量约为 130 万。
而从单篇浏览量来看,LOUIS VUITTON 发布的所有内容都获得超过 100,000 次浏览,达到了行业的成功基准,另外参与度方面,该品牌也排名第一,每篇文章平均获得 730 个赞。纵观奢侈品牌的微信文章,表现最好的内容都极为相似,大多是新年祝福、农历新年品牌数字红包展示、主要名人代言、联名合作和时装系列。
来源WWD
( ! ) Warning: include_once(/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php): Failed to open stream: No such file or directory in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 | ||||
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Call Stack | ||||
# | Time | Memory | Function | Location |
1 | 0.0000 | 356312 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 356672 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.0999 | 6754728 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1056 | 6750448 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1449 | 7002672 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) | .../single.php:44 |
6 | 0.1452 | 7003080 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../gallery.php:17 |
7 | 0.1452 | 7003672 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1452 | 7003832 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1452 | 7004112 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1468 | 7079912 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
( ! ) Warning: include_once(): Failed opening '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php' for inclusion (include_path='.:/usr/share/php') in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 | ||||
---|---|---|---|---|
Call Stack | ||||
# | Time | Memory | Function | Location |
1 | 0.0000 | 356312 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 356672 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.0999 | 6754728 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1056 | 6750448 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1449 | 7002672 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) | .../single.php:44 |
6 | 0.1452 | 7003080 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../gallery.php:17 |
7 | 0.1452 | 7003672 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1452 | 7003832 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1452 | 7004112 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1468 | 7079912 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
( ! ) Fatal error: Uncaught Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 | ||||
---|---|---|---|---|
( ! ) Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 | ||||
Call Stack | ||||
# | Time | Memory | Function | Location |
1 | 0.0000 | 356312 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 356672 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.0999 | 6754728 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1056 | 6750448 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1449 | 7002672 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) | .../single.php:44 |
6 | 0.1452 | 7003080 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../gallery.php:17 |
7 | 0.1452 | 7003672 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1452 | 7003832 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1452 | 7004112 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1468 | 7079912 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |