时尚 . 生活 - Dec 22, 2021 by EllaCheng

2021 全球时尚 IP 榜《Fashion IP 100》与《2021 全球时尚 IP 白皮书》发布

在中国市场综合表现排名与年度发展趋势的专业榜单和报告。

尚交所（Fashion Exchange）联合第一财经商业数据中心（CBNData）制作的 2021 全球时尚 IP 榜《Fashion IP 100》与《2021 全球时尚 IP 白皮书》正式发布。这是双方继 2019 年首度携手以来，连续第 3 年联合发布聚焦全球时尚 IP 在中国市场综合表现排名与年度发展趋势的专业榜单和报告。

尚交所在 2017 年提出「时尚IP」的概念，开创了以「时尚 IP 赋能新商业」为核心理念的「时尚设计+」合作体系。如何帮助新消费品牌通过时尚设计为新世代消费者创造价值，同时帮助传统的「老」品牌实现品牌年轻化、品牌重塑与转型是尚交所长期关注的课题。

另一方面，《2021 全球时尚 IP 白皮书》进行了研究视角升维，延续行业大数据分析之余，以调研问卷的方式开展了面向中国新世代的「时尚 IP 联名消费大调查」。同时，尚交所透过专访，与 10 位分别来自高校学术界、企业界高管及设计师／艺术家时尚 IP 们——包括中欧商学院王高教授；玛莎拉蒂中国董事总经理，薄嘉铭（Mirko Bordiga）先生；保乐力加集团品牌总监，张伟先生；始祖鸟大中国区高级商品总监，梁庆燕女士；青岛啤酒股份有限公司品牌管理总部总经理，朱佳怡女士；Seesaw Coffee 品牌市场负责人，简瑞米先生；中国当代艺术家，赵赵；潮流艺术家、YEENJOY STUDIO 主理人易燃；中国独立设计师 Angel Chen；以及 TEAM WANG design 联合创始人兼 CEO，张权（Henry Cheung），共同探讨和解读备受市场热议的时尚联名消费新趋势，以及「时尚设计+」发展的新思考与洞见。

而从今年发布的榜单中可以看到设计师 / 设计师品牌类时尚 IP 声势高企、崛起的「10 后」新品牌成为时尚 IP 焦点等、特别是 Jerry Lorenzo 创立于 2018 年的 ESSENTIALS 仍是榜上最「年轻」的设计师品牌类时尚 IP ，主线 Fear of God 更一举闯入总榜 TOP 10 ，成为今年榜单黑马 Fear of God ，超越 Supreme 位列第 2 。

迅驰时尚创始人兼首席执行官方涛在《2021 全球时尚 IP 白皮书》的序言中表示，「我们正在经历着从流量型商业步入到美好型商业的时代。美，是现代商业的驱动力；好，是一切商业的归宿和终点。我们希望，与时尚 IP 的合作，不仅能带来‘流量’，更能带来‘美好’。」

尚交所

( ! ) Warning: include_once(/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php): Failed to open stream: No such file or directory in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19
Call Stack
#	Time	Memory	Function	Location
1	0.0000	357488	{main}( )	.../index.php:0
2	0.0000	357848	require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php )	.../index.php:17
3	0.1061	6759360	require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	0.1128	6755080	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php )	.../template-loader.php:106
5	0.1562	7004320	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php )	.../single.php:47
6	0.1602	6997688	get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? )	.../image.php:12
7	0.1602	6998280	locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:204
8	0.1602	6998440	load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] )	.../template.php:718
9	0.1602	6998720	require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php )	.../template.php:785
10	0.1622	7076000	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php )	.../content-title-content-share.php:4

( ! ) Warning: include_once(): Failed opening '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php' for inclusion (include_path='.:/usr/share/php') in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19
Call Stack
#	Time	Memory	Function	Location
1	0.0000	357488	{main}( )	.../index.php:0
2	0.0000	357848	require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php )	.../index.php:17
3	0.1061	6759360	require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	0.1128	6755080	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php )	.../template-loader.php:106
5	0.1562	7004320	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php )	.../single.php:47
6	0.1602	6997688	get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? )	.../image.php:12
7	0.1602	6998280	locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:204
8	0.1602	6998440	load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] )	.../template.php:718
9	0.1602	6998720	require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php )	.../template.php:785
10	0.1622	7076000	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php )	.../content-title-content-share.php:4

( ! ) Fatal error: Uncaught Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21
( ! ) Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21
Call Stack
#	Time	Memory	Function	Location
1	0.0000	357488	{main}( )	.../index.php:0
2	0.0000	357848	require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php )	.../index.php:17
3	0.1061	6759360	require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	0.1128	6755080	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php )	.../template-loader.php:106
5	0.1562	7004320	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php )	.../single.php:47
6	0.1602	6997688	get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? )	.../image.php:12
7	0.1602	6998280	locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:204
8	0.1602	6998440	load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] )	.../template.php:718
9	0.1602	6998720	require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php )	.../template.php:785
10	0.1622	7076000	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php )	.../content-title-content-share.php:4