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时尚
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Oct 19, 2021
by Vera
YouTube 支持时尚品牌创造长久有效的视频内容
在过去一年半里，时尚界对数字化的态度发生了巨大变化，目前内容领域中充满了由不同模式、社交网络共享的时尚视频。在近期举办的「YouTube 时尚效应」线上研讨会中，YouTube 时尚与美容部门主管 Derek Blasberg 表示，由于平台自身的调性，以及为了能在短视频时代更好地发展，YouTube 将支持时尚品牌创作出内容优质的长久性视频。目前该平台已推出 360% 体验项目，通过结合品牌的线下活动，为用户提供比线下秀场更全面、更沉浸式体验的视觉体验。
Derek Blasberg 表示已有多支品牌在与 YouTube 的合作中获益，例如 Versace 在与 YouTube 合作后，2021 春夏系列的社会影响力同比增长了 700%。Prada 也因合作增强了社会影响力，其 2021 春夏系列的数字展示，其视频目前在 Youtube 上的观看次数已超过 250 万次，在发布后的 60 天内，参与度增长了 350%，访问量增长了 400%。
| ( ! ) Warning: include_once(/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php): Failed to open stream: No such file or directory in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 |
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| Call Stack |
|---|
| # | Time | Memory | Function | Location |
|---|
| 1 | 0.0000 | 357648 | {main}( ) | .../index.php:0 |
| 2 | 0.0000 | 358008 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
| 3 | 0.1241 | 6760224 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
| 4 | 0.1314 | 6755496 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
| 5 | 0.1791 | 7007024 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) | .../single.php:44 |
| 6 | 0.1794 | 7007432 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../gallery.php:17 |
| 7 | 0.1794 | 7008024 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
| 8 | 0.1794 | 7008184 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
| 9 | 0.1794 | 7008464 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
| 10 | 0.1810 | 7084264 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
| ( ! ) Warning: include_once(): Failed opening '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php' for inclusion (include_path='.:/usr/share/php') in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 |
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| Call Stack |
|---|
| # | Time | Memory | Function | Location |
|---|
| 1 | 0.0000 | 357648 | {main}( ) | .../index.php:0 |
| 2 | 0.0000 | 358008 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
| 3 | 0.1241 | 6760224 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
| 4 | 0.1314 | 6755496 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
| 5 | 0.1791 | 7007024 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) | .../single.php:44 |
| 6 | 0.1794 | 7007432 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../gallery.php:17 |
| 7 | 0.1794 | 7008024 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
| 8 | 0.1794 | 7008184 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
| 9 | 0.1794 | 7008464 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
| 10 | 0.1810 | 7084264 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
| ( ! ) Fatal error: Uncaught Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 |
|---|
| ( ! ) Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 |
|---|
| Call Stack |
|---|
| # | Time | Memory | Function | Location |
|---|
| 1 | 0.0000 | 357648 | {main}( ) | .../index.php:0 |
| 2 | 0.0000 | 358008 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
| 3 | 0.1241 | 6760224 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
| 4 | 0.1314 | 6755496 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
| 5 | 0.1791 | 7007024 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) | .../single.php:44 |
| 6 | 0.1794 | 7007432 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../gallery.php:17 |
| 7 | 0.1794 | 7008024 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
| 8 | 0.1794 | 7008184 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
| 9 | 0.1794 | 7008464 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
| 10 | 0.1810 | 7084264 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |