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生活
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Mar 12, 2021
by MEL.
安踏携手品牌代言人谷爱凌展示「因动而美」主题
日前,安踏携手品牌代言人、自由式滑雪世界冠军谷爱凌,发布针对女性市场的全新主题「因动而美」,透过女性视角诠释安踏「Keep Moving-永不止步」的品牌精神,并正式启动 2021 年度一系列女子推广活动。根据《2020 线上运动市场女性消费者洞察报告》数据显示,女性在运动市场消费规模占比逐年上升,2020 年有健身习惯的女性比例高达 72%,创造出名副其实的「运动她时代」。
近年来,安踏重点布局女性市场,从女性消费者的运动需求出发 ,通过安踏“美力实验室”女子运动科技平台,提出「专为女子运动之美而设计」的理念。秉持这一理念,安踏从设计、功能、面料、版型、颜色五大维度,创新研发全系列女性运动训练装备,以及日常活力服饰、鞋履等,全面匹配女性消费者的运动与生活场景,共推出「美力实验室」系列、Anta Bra 家族、PS 裤家族以及易系列健步鞋。
3 月 12 日起,安踏将在上海 TX 淮海年轻力中心和五角场万达广场,打造沉浸式城市冰雪营地「Anta Snow Land」,现场安排实景造雪,营造真实雪景氛围,女性消费者不但可以在线下加入「拉勾约定」计划,还可以搭缆车、或拍摄雪景大片。活动现场,消费者还有机会领略安踏女子运动产品的魅力,亲身体验创新科技带来的时尚、舒适体验。
( ! ) Warning: include_once(/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php): Failed to open stream: No such file or directory in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 |
Call Stack |
# | Time | Memory | Function | Location |
1 | 0.0000 | 356312 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 356672 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.1042 | 6755728 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1110 | 6751448 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1552 | 7013616 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) | .../single.php:44 |
6 | 0.1554 | 7014024 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../gallery.php:17 |
7 | 0.1554 | 7014616 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1554 | 7014776 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1554 | 7015056 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1571 | 7090856 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
( ! ) Warning: include_once(): Failed opening '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php' for inclusion (include_path='.:/usr/share/php') in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 |
Call Stack |
# | Time | Memory | Function | Location |
1 | 0.0000 | 356312 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 356672 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.1042 | 6755728 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1110 | 6751448 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1552 | 7013616 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) | .../single.php:44 |
6 | 0.1554 | 7014024 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../gallery.php:17 |
7 | 0.1554 | 7014616 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1554 | 7014776 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1554 | 7015056 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1571 | 7090856 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
( ! ) Fatal error: Uncaught Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 |
( ! ) Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 |
Call Stack |
# | Time | Memory | Function | Location |
1 | 0.0000 | 356312 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 356672 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.1042 | 6755728 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1110 | 6751448 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1552 | 7013616 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) | .../single.php:44 |
6 | 0.1554 | 7014024 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../gallery.php:17 |
7 | 0.1554 | 7014616 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1554 | 7014776 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1554 | 7015056 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1571 | 7090856 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |