YouTube 上的新音频广告是设计给「听」YouTube 的用户
这些广告瞄准的是把 YouTube 放在背景播放的影片类型，像是音乐或 Podcast。
Google Ads 在 YouTube 推出了一种新的广告型态，让广告主可以以「音讯」为主要的载体，来沟通讯息。这主要瞄准的是「听」YouTube 的族群，也就是那些将 YouTube 放在背景播放，只听音乐或 podcast，而不看画面的用户。如果你是这类的使用者的话，可能很快就会听到类似广播电台那样的广告，将内容以声音而非视觉画面来呈现。
据 Variety 的说法，这些音频广告的长度大约会在 15 秒左右，虽然也会附带有画面，但大多只会是固定的影像或是非常简单的动画。目前这种新型态的广告还在 beta 测试当中，但据 YouTube 过去数个月的试验，「75% 的音频广告都有显著提升广告主的品牌能见度」。
除了音讯广告之外，YouTube 也推出了「动态音乐首选频道」，依类型与情境来分类歌曲，推出韩国流行音乐、拉丁音乐、嘻哈音乐等类别，或是健身音乐等使用情境。自然，这个功能也是为了广告而准备，广告主可以针对收听特定频道的听众投放广告了。
来源Variety
| ( ! ) Warning: include_once(/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php): Failed to open stream: No such file or directory in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 | ||||
|---|---|---|---|---|
| Call Stack | ||||
| # | Time | Memory | Function | Location |
| 1 | 0.0000 | 356344 | {main}( ) | .../index.php:0 |
| 2 | 0.0000 | 356704 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
| 3 | 0.1275 | 6750800 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
| 4 | 0.1341 | 6747928 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
| 5 | 0.1819 | 7001488 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php ) | .../single.php:47 |
| 6 | 0.1857 | 6992272 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../image.php:12 |
| 7 | 0.1857 | 6992864 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
| 8 | 0.1857 | 6993024 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
| 9 | 0.1858 | 6993304 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
| 10 | 0.1873 | 7069512 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
| ( ! ) Warning: include_once(): Failed opening '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php' for inclusion (include_path='.:/usr/share/php') in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 | ||||
|---|---|---|---|---|
| Call Stack | ||||
| # | Time | Memory | Function | Location |
| 1 | 0.0000 | 356344 | {main}( ) | .../index.php:0 |
| 2 | 0.0000 | 356704 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
| 3 | 0.1275 | 6750800 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
| 4 | 0.1341 | 6747928 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
| 5 | 0.1819 | 7001488 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php ) | .../single.php:47 |
| 6 | 0.1857 | 6992272 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../image.php:12 |
| 7 | 0.1857 | 6992864 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
| 8 | 0.1857 | 6993024 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
| 9 | 0.1858 | 6993304 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
| 10 | 0.1873 | 7069512 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
| ( ! ) Fatal error: Uncaught Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 | ||||
|---|---|---|---|---|
| ( ! ) Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 | ||||
| Call Stack | ||||
| # | Time | Memory | Function | Location |
| 1 | 0.0000 | 356344 | {main}( ) | .../index.php:0 |
| 2 | 0.0000 | 356704 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
| 3 | 0.1275 | 6750800 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
| 4 | 0.1341 | 6747928 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
| 5 | 0.1819 | 7001488 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php ) | .../single.php:47 |
| 6 | 0.1857 | 6992272 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../image.php:12 |
| 7 | 0.1857 | 6992864 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
| 8 | 0.1857 | 6993024 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
| 9 | 0.1858 | 6993304 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
| 10 | 0.1873 | 7069512 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |