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时尚 . 生活
-
Sep 10, 2020
by Myk
New Balance 于北京三里屯低调启幕首家 NB GREY 店铺
以 GREY 这一具有品牌基因特质的颜色为核心概念打造零售店铺。
今天运动品牌 New Balance 于北京三里屯南区 B1 层启幕首家 NB GREY 店铺,品牌持之以恒的制鞋精神及毫不张扬的品牌基调在这里得以延续。这是 New Balance 第一次以 GREY 这一具有品牌基因特质的颜色为核心概念打造零售店铺,旨在进一步提升 New Balance 作为倡导健康生活方式的品牌为消费者带来的优质体验。
NB GREY 店铺集结日、美、英等各文化地域产品,并将独家售卖诸多限定鞋款,为消费者提供丰富的配搭选择与生活灵感,打造 Head to Toe 时尚,所涵盖产品亦充分体现其在品牌线下店铺中的战略性地位。独家售卖鞋款空前丰裕,从深化生活理念的联名鞋款到落实当家科技的专业运动鞋款一应俱全;MADE 鞋款满载悠长深厚的时间底蕴,品牌亦期望借此契机,向更多年轻世代呈现这类传承历史、独具匠心的产品。服饰方面,NB GREY 店铺将引进 9 BOX、Incomplete、Waist To Toe、Tokyo Design Studio(TDS) 系列等日本线产品进行售卖,让中国消费者体验不同地域的产品特色、了解 New Balance 对于多元文化的支持与包容。 此外,NB GREY 的产品系列将在生活方式和复杂运动领域拥有更多的独家和限量产品,品牌体验也将得到升级。NB GREY 将为消费者带来别具一格的品牌体验。
NB GREY 店铺统筹视觉、听觉与嗅觉三大感官,整体呈现空间风格、内敛讲述 New Balance 所认同的当代生活方式。大篇幅的灰色与点缀性的木质色调贯穿空间,彰显简约潮流调性;而天然木材与城市混凝土的并置则隐喻着穿行于城市与自然之间的日常生活。辅以相呼应的简洁听觉质感与自然嗅觉元素,NB GREY 以大气且精致的呈现方式传递着品牌认为真正有价值的理念——新旧交替的平衡、传统与现代的平衡,工作与娱乐的平衡,并向潮流先行者致敬。
通过优质的品牌体验,NB GREY 店将助力 New Balance 作为生活方式品牌在中国的成长。而北京三里屯店则是 GREY 这一概念在品牌零售范畴中的起点。未来,New Balance 会持续将更多充分诠释品牌理念的产品带给新一代中国消费者,不断深化彼此间的理解、相互尊重、共同前行。
( ! ) Warning: include_once(/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php): Failed to open stream: No such file or directory in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 |
Call Stack |
# | Time | Memory | Function | Location |
1 | 0.0000 | 357648 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 358008 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.1127 | 6761872 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1192 | 6758552 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1687 | 7027192 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) | .../single.php:44 |
6 | 0.1690 | 7027600 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../gallery.php:17 |
7 | 0.1690 | 7028192 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1690 | 7028352 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1691 | 7028632 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1710 | 7105504 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
( ! ) Warning: include_once(): Failed opening '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php' for inclusion (include_path='.:/usr/share/php') in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 |
Call Stack |
# | Time | Memory | Function | Location |
1 | 0.0000 | 357648 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 358008 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.1127 | 6761872 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1192 | 6758552 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1687 | 7027192 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) | .../single.php:44 |
6 | 0.1690 | 7027600 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../gallery.php:17 |
7 | 0.1690 | 7028192 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1690 | 7028352 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1691 | 7028632 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1710 | 7105504 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
( ! ) Fatal error: Uncaught Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 |
( ! ) Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 |
Call Stack |
# | Time | Memory | Function | Location |
1 | 0.0000 | 357648 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 358008 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.1127 | 6761872 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1192 | 6758552 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1687 | 7027192 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/gallery.php ) | .../single.php:44 |
6 | 0.1690 | 7027600 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../gallery.php:17 |
7 | 0.1690 | 7028192 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1690 | 7028352 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1691 | 7028632 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1710 | 7105504 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |