用真「FAKE」回击「Fake」,FR2 携手 Popcorn 共同发声
对于潮流爱好者来讲,「Fake」是一个难以回避的话题,在「限量」和「炒作」等各种因素的作用下,便催生了「Legal Fake」这一全新「恶果」。所谓「Legal Fake」,既在国外的潮流或时尚品牌,尚未进驻国内之前,抢先一步注册其商标,便可利用这个「如假包换」的身份,光明正大的对原品牌进行抄袭。
Supreme、KITH、VETEMENTS 等品牌,都曾先后被「有心」团体,以 Copy 的手法重新呈现于世人面前,纵观这些受害品牌,不难发现,能够成为这类团体的目标,首先必须满足的条件就是「人气」,毕竟越高人气的品牌,才能为他们带来更为丰厚的利益。而这一次,他们又将目光瞄向了,仅仅因为一句 Slogan 就令大众为之追捧的 #FR2。
2014 年,石川涼就以 Fucking Rabbits (简称:FR2)为名,成立了有别于 VANQUISH 的全新品牌。相比于 VANQUISH 的「坏男孩」形象,Fucking Rabbits 在设计上则更偏向于年轻受众的喜好,其标志性的 Slogan 设计,也是品牌极具辨识度的招牌元素。一句简单的 「Smoking Kills」标语,就曾出现在众多的潮流爱好者身上,FR2 也成为了炙手可热的潮流品牌。
正是因为品牌的超高人气,今年 7 月,便有不法商人在中国以 FR2 之名,注册了商标,并在上海举行新品发布会,还拥有完全不属于 FR2 的新产品和相关微博账户。此举,不仅不尊重品牌的知识产权,还令 Fucking Rabbits 蒙受了形象和经济方面的损失。为了避免 FR2 支持者受到误导,本季,日本 Fucking Rabbits 就以「This is Not a FAKE」为题,用一种诙谐幽默的方式,对待这次的「侵权」事件,作为品牌主理人的石川涼,更亲至位于北京三里屯的潮流买手店 Popcorn General Store 与众多粉丝和媒体,一同分享「This is Not a FAKE」系列和对于这次事件的态度。
上周末,在北京三里屯 Popcorn General Store,Fucking Rabbits「This is Not a FAKE」系列进行了首发,主理人石川涼亦与一众 FR2 粉丝会面及签名。
对待这次的「侵权」事件时,石川涼采取了最为直接的做法,在 Instagram 发布了谴责声明,而这种「直接」的性格,也体现在他的设计当中。「因为 FR2 始于 Instagram,所以针对这次的侵权事件,为了让更多的人们知道,我们也选择在 Instagram 上发表了声明,表达自己的态度,这是能让 FR2 的粉丝们知道的最直接的途径。在法律允许的范围内,我们也可以采取很多措施,当然最重要的是希望中国的消费者会选择我们,不要购买假货,为此我们采取了很多行动,就像今天这个活动也是出于这个目的,希望中国各地的消费者都能看到。」
除了声讨与谴责外,石川涼还以另一种形式对此次的「侵权」事件给予反击,那便是将「FAKE」理念融入到新一季的设计当中,以「调侃」的手法,让大众意识到「侵权」对于品牌的危害性。从「Smoking Kills」到这次的「This is Not a FAKE」,看似简单的 Slogan,却起到了警醒的作用,而向年轻群体,传达正确的价值观,也是 FR2 的品牌理念之一。作为此次的独家发售单位,石川涼表示希望与 Popcorn General Store 开展更多的合作,在中国不同的城市都举办这样的活动。
「This is Not a FAKE」系列仅在 Popcorn General Store 独家发售。
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Call Stack
# Time Memory Function Location
1 0.0000 357472 {main}( ) .../index.php: 0
2 0.0000 357832 require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) .../index.php: 17
3 0.1359 6764400 require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) .../wp-blog-header.php: 19
4 0.1428 6760632 include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) .../template-loader.php: 106
5 0.1927 7029272 include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php ) .../single.php: 47
6 0.1969 7014224 get_template_part( $slug = 'template-parts/content' , $name = 'title-content-share' , $args = ??? ) .../image.php: 12
7 0.1969 7014816 locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'] , $load = TRUE , $load_once = FALSE , $args = [] ) .../general-template.php: 204
8 0.1969 7014976 load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php' , $load_once = FALSE , $args = [] ) .../template.php: 718
9 0.1969 7015256 require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) .../template.php: 785
10 0.2101 7128528 include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) .../content-title-content-share.php: 4
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Call Stack
# Time Memory Function Location
1 0.0000 357472 {main}( ) .../index.php: 0
2 0.0000 357832 require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) .../index.php: 17
3 0.1359 6764400 require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) .../wp-blog-header.php: 19
4 0.1428 6760632 include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) .../template-loader.php: 106
5 0.1927 7029272 include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php ) .../single.php: 47
6 0.1969 7014224 get_template_part( $slug = 'template-parts/content' , $name = 'title-content-share' , $args = ??? ) .../image.php: 12
7 0.1969 7014816 locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'] , $load = TRUE , $load_once = FALSE , $args = [] ) .../general-template.php: 204
8 0.1969 7014976 load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php' , $load_once = FALSE , $args = [] ) .../template.php: 718
9 0.1969 7015256 require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) .../template.php: 785
10 0.2101 7128528 include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) .../content-title-content-share.php: 4
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( ! ) Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21
Call Stack
# Time Memory Function Location
1 0.0000 357472 {main}( ) .../index.php: 0
2 0.0000 357832 require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) .../index.php: 17
3 0.1359 6764400 require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) .../wp-blog-header.php: 19
4 0.1428 6760632 include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) .../template-loader.php: 106
5 0.1927 7029272 include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php ) .../single.php: 47
6 0.1969 7014224 get_template_part( $slug = 'template-parts/content' , $name = 'title-content-share' , $args = ??? ) .../image.php: 12
7 0.1969 7014816 locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'] , $load = TRUE , $load_once = FALSE , $args = [] ) .../general-template.php: 204
8 0.1969 7014976 load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php' , $load_once = FALSE , $args = [] ) .../template.php: 718
9 0.1969 7015256 require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) .../template.php: 785
10 0.2101 7128528 include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) .../content-title-content-share.php: 4