球鞋 - Oct 20, 2014 by Chenhey

美丽的谎言？Air Jordan 1「Banned」广告背后真实的故事

你所钟爱的 Air Jordan 1「Banned」故事或许只是一场营销。

1985 年诞生的 Air Jordan 1 作为 Jordan Brand 开山之作及球鞋史上不可或缺的一员，马上将迎来它的 30 周岁生辰，不过近日国外知名球鞋网站 SOLE COLLECTOR 却很“不识时务”地把 Air Jordan 1 的一个谎言揭穿了。

关于 Air Jordan 1 的最经典佳话，莫过于 Michael Jordan 为了在 NBA 赛场上穿上代表芝加哥公牛队的黑/红配色版本而被 NBA 联盟每晚罚 5000 美元，「Banned」的故事和配色名称也由此而来。而这个故事的真实版本日前已被 SOLE COLLECTOR 披露出来，真正被 Banned 的鞋款其实是 Michael Jordan 在拥有 Air Jordan 1 之前一直穿着的 Nike Air Ship 黑红配色，而非我们熟知的 Air Jordan 1「Banned」版本；正好善于市场营销的 Nike 巧用了这一个美丽的小误会，造就了一个流传了 30 年的有趣故事。在经历长时间和多方面求证后的这个 Air Jordan 1「Banned」故事真相有理有据，竟让我们无言以对。

那么是 Nike 一直欺骗了我们吗？正确来说只是时势造英雄而已。

来源SOLE

Jordan Brand Nike

( ! ) Warning: include_once(/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php): Failed to open stream: No such file or directory in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19
Call Stack
#	Time	Memory	Function	Location
1	0.0000	357440	{main}( )	.../index.php:0
2	0.0000	357800	require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php )	.../index.php:17
3	0.0939	6740544	require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	0.0990	6745144	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php )	.../template-loader.php:106
5	0.1340	7030824	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php )	.../single.php:47
6	0.1367	7013984	get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? )	.../image.php:12
7	0.1367	7014576	locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:204
8	0.1367	7014736	load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] )	.../template.php:718
9	0.1368	7015016	require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php )	.../template.php:785
10	0.1382	7091576	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php )	.../content-title-content-share.php:4

( ! ) Warning: include_once(): Failed opening '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php' for inclusion (include_path='.:/usr/share/php') in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19
Call Stack
#	Time	Memory	Function	Location
1	0.0000	357440	{main}( )	.../index.php:0
2	0.0000	357800	require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php )	.../index.php:17
3	0.0939	6740544	require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	0.0990	6745144	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php )	.../template-loader.php:106
5	0.1340	7030824	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php )	.../single.php:47
6	0.1367	7013984	get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? )	.../image.php:12
7	0.1367	7014576	locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:204
8	0.1367	7014736	load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] )	.../template.php:718
9	0.1368	7015016	require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php )	.../template.php:785
10	0.1382	7091576	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php )	.../content-title-content-share.php:4

( ! ) Fatal error: Uncaught Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21
( ! ) Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21
Call Stack
#	Time	Memory	Function	Location
1	0.0000	357440	{main}( )	.../index.php:0
2	0.0000	357800	require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php )	.../index.php:17
3	0.0939	6740544	require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	0.0990	6745144	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php )	.../template-loader.php:106
5	0.1340	7030824	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php )	.../single.php:47
6	0.1367	7013984	get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? )	.../image.php:12
7	0.1367	7014576	locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:204
8	0.1367	7014736	load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] )	.../template.php:718
9	0.1368	7015016	require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php )	.../template.php:785
10	0.1382	7091576	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php )	.../content-title-content-share.php:4