生活 - Aug 24, 2018 by Myk

日化巨头宝洁居然要将 LOL、WTF 注册成商标？

大公司也很顽皮嘛。

商标无疑是所有品牌的 “命根子”，提起知名商标你脑海中肯定就会联想到相关的产品。然而最近日化用品巨头宝洁 P&G 则做出了一个看不太符合大公司形象的决定，他们已经向美国专利商标局提交申请，希望把年轻人在网络上广泛使用的缩写词作为新产品的名称。包括 LOL（Laughing out loud）、WTF（What the f**k）、FML（F**k my life）和 NBD（No big deal）4 个缩写词分别对应于液体肥皂、餐具洗涤剂、空气清新剂和硬表面清洁剂。这样的创意的确相当另类，很难想象 P&G 会将它们作为商标注册；以后大家交流难不成要说：“给我递一下 WTF，顺便帮我收一下 FML！”

来源Bloomberg

PG 宝洁公司

( ! ) Warning: include_once(/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php): Failed to open stream: No such file or directory in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19
Call Stack
#	Time	Memory	Function	Location
1	0.0000	357888	{main}( )	.../index.php:0
2	0.0000	358248	require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php )	.../index.php:17
3	0.0991	6743792	require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	0.1051	6746552	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php )	.../template-loader.php:106
5	0.1448	7014872	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php )	.../single.php:47
6	0.1483	6999544	get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? )	.../image.php:12
7	0.1483	7000136	locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:204
8	0.1483	7000296	load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] )	.../template.php:718
9	0.1483	7000576	require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php )	.../template.php:785
10	0.1502	7076320	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php )	.../content-title-content-share.php:4

( ! ) Warning: include_once(): Failed opening '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php' for inclusion (include_path='.:/usr/share/php') in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19
Call Stack
#	Time	Memory	Function	Location
1	0.0000	357888	{main}( )	.../index.php:0
2	0.0000	358248	require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php )	.../index.php:17
3	0.0991	6743792	require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	0.1051	6746552	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php )	.../template-loader.php:106
5	0.1448	7014872	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php )	.../single.php:47
6	0.1483	6999544	get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? )	.../image.php:12
7	0.1483	7000136	locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:204
8	0.1483	7000296	load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] )	.../template.php:718
9	0.1483	7000576	require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php )	.../template.php:785
10	0.1502	7076320	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php )	.../content-title-content-share.php:4

( ! ) Fatal error: Uncaught Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21
( ! ) Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21
Call Stack
#	Time	Memory	Function	Location
1	0.0000	357888	{main}( )	.../index.php:0
2	0.0000	358248	require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php )	.../index.php:17
3	0.0991	6743792	require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php )	.../wp-blog-header.php:19
4	0.1051	6746552	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php )	.../template-loader.php:106
5	0.1448	7014872	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php )	.../single.php:47
6	0.1483	6999544	get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? )	.../image.php:12
7	0.1483	7000136	locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] )	.../general-template.php:204
8	0.1483	7000296	load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] )	.../template.php:718
9	0.1483	7000576	require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php )	.../template.php:785
10	0.1502	7076320	include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php )	.../content-title-content-share.php:4