在动笔之前,同事提醒我:“现在才聊李宁有点晚了?“我想了想,作为极少数在现场看了完整秀场实况的中国年轻人文化媒体,我们还是想蹭一蹭这个热度。
李宁(LI-NING)在前两天于纽约时装周上的走秀已经不算是新鲜事了,相信各位的朋友圈都已经转了个遍,这次由天猫和迅驰牵头的纽约时装周 CHINA DAY 一共请了 4 个品牌参展,分别是李宁 LI-NING / 太平鸟 PEACEBIRD / CHENPENG / 凝结集团 CLOT,而李宁则是其中唯一的专业运动品牌。这不但是首个国内专业运动品牌登上四大时装周,即使放眼全世界也是极少数的几个之一,所以从根本上来讲李宁这次的登台具有不小的意义。
在纽约时间 2 月 7 日的走秀开始之前,李宁后台的试妆照已经引起了不少轰动,硕大的“中国李宁”字样、熟悉的“番茄炒蛋”配色甚至是一系列全新设计的球鞋款式都被人寄予厚望;在我们团队到达后台之后率先曝光的一系列球鞋在 NOWRE 的微博平台也引起了相当激烈的讨论,由此可见国人对于李宁这次的走秀成果以及设计成品的期待度十分的高。
幸好,在 10 分钟的正式走秀后铺天盖地的报道证实了李宁这次纽约时装周的首次登台,不但合格而且好的有点出人意料。全面向时装品牌靠拢的搭配呈现方式,迎合当下风潮的设计轮廓,代表着中国特色的“番茄炒蛋”/ 中文字样,以及再一次提到的一众球鞋款式,都让李宁成为了这次 CHINA DAY 最大的焦点。
李宁的首次走秀还有很多细节和亮点,还原了 VICTOR001 的领奖服,采用传统苏绣工艺呈现的特别款卫衣,借鉴了初代蝴蝶鞋的全新 Chunky Sneaker 或者是最受到关注的悟道 2.0 鞋款我们之后有机会再跟大家慢慢解析…一味的褒奖或批评甚至分析品牌登上纽约时装周的意义对于大众的消费者来说意义并不大,要知道这次 CHINA DAY 的最大特点是大部分的品牌单品都会同步上架天猫销售,所以这些衣服和鞋子搭配起来怎么样,跟模特穿上的差距有多大,也是另外一个值得关注的问题。有见及此,我们派出 NOWRE 新员工小陈率先在纽约独家上身李宁最新单品,看看实物到底怎么样:
平心而论,单从这些 Sample 样衣看来李宁的出品质量可以打个高分。剪裁上不是传统运动品牌的那种紧绷感,而是富有街头感的松身剪裁,即使不是李宁的粉丝或者不吃这套情怀牌,日常买来穿穿也完全不虚大多数品牌。在设计追上一线后,稍微可惜的是李宁这次的单品售价也稍微有点涨幅,必买的李宁本人 Photo Tee 起步价 299 元。
最后再说一次,这次李宁的部分单品已经同步上架天猫的李宁旗舰店进行销售,感兴趣的话可以到店消费一波见证中国品牌的成长。至于你们很关心的鞋子嘛,接下来的一段时间就会陆续上架啦!
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Call Stack | ||||
# | Time | Memory | Function | Location |
1 | 0.0000 | 357968 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 358328 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.0985 | 6808520 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1030 | 6794312 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1416 | 7079800 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/normal.php ) | .../single.php:41 |
6 | 0.1541 | 7186016 | get_template_part( $slug = 'template-parts/content', $name = 'share', $args = ??? ) | .../normal.php:59 |
7 | 0.1541 | 7186512 | locate_template( $template_names = [0 => 'template-parts/content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1541 | 7186640 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1542 | 7187056 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../template.php:785 |
( ! ) Warning: include_once(): Failed opening '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php' for inclusion (include_path='.:/usr/share/php') in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 | ||||
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Call Stack | ||||
# | Time | Memory | Function | Location |
1 | 0.0000 | 357968 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 358328 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.0985 | 6808520 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1030 | 6794312 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1416 | 7079800 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/normal.php ) | .../single.php:41 |
6 | 0.1541 | 7186016 | get_template_part( $slug = 'template-parts/content', $name = 'share', $args = ??? ) | .../normal.php:59 |
7 | 0.1541 | 7186512 | locate_template( $template_names = [0 => 'template-parts/content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1541 | 7186640 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1542 | 7187056 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../template.php:785 |
( ! ) Fatal error: Uncaught Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 | ||||
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( ! ) Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 | ||||
Call Stack | ||||
# | Time | Memory | Function | Location |
1 | 0.0000 | 357968 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 358328 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.0985 | 6808520 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.1030 | 6794312 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1416 | 7079800 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/normal.php ) | .../single.php:41 |
6 | 0.1541 | 7186016 | get_template_part( $slug = 'template-parts/content', $name = 'share', $args = ??? ) | .../normal.php:59 |
7 | 0.1541 | 7186512 | locate_template( $template_names = [0 => 'template-parts/content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1541 | 7186640 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1542 | 7187056 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../template.php:785 |