会是 BOOST™️ 科技和 Rihanna 的功劳吗?现在 adidas、PUMA 的股票竟甩开了 Nike 和 UA
Nike 倒还好说,UA 可真的是要加油了。
如果你的身边有着非 “某品牌死忠” 类型(指大多数都会无条件支持某一种品牌球鞋产品)的 Sneakerhead 朋友,那么你可能会听过他们说过这样一句话:“最近 adidas 比 Nike 猛多了,Nike 要好好加油啦!” —— 的确,无论对潮流文化的了解程度有多深,面对着人尽皆知的 NMD 和 Ultra Boost 等 BOOST™️ 系列鞋款,你很难不产生类似的观点。
凡事也都要讲求个 “拿数据说话”,而股票市场,恰好是能反映这一点的权威数据了。从下面这张来自 Yahoo 金融的股票对比图可以看出 Nike、Under Armour、PUMA 以及 adidas 这四家运动鞋巨头在 2016 年前 5 个月的股票走势 —— 其中蓝色代表 Nike,红色代表 Under Armour,粉色代表 PUMA,而绿色则是 adidas。
从图中很轻易的可以看出四家公司的股价走向:Nike 相对平稳,Under Armour 大起大落,但从总体来看两家整体都有着些许下滑的现象(Nike 同比下滑 11.65%,Under Armour 同比下滑 6.39%);但 adidas 在股价上的反应却是明显飞速上升的趋势(32.23%),而不知是不是 Rihanna 的功劳,PUMA 在股票上的反应也正处于稳步上升(10.28%)。
虽然这样的数据,并不能作为运动鞋市场的直接反映,但我们从中还是可以感觉到它们和这几个品牌近半年间的市场策略之变化 —— 这或许十分值得众多消费者以及品牌自身参考。
( ! ) Warning: include_once(/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php): Failed to open stream: No such file or directory in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 | ||||
---|---|---|---|---|
Call Stack | ||||
# | Time | Memory | Function | Location |
1 | 0.0000 | 356408 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 356768 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.0937 | 6741256 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.0991 | 6746192 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1376 | 7000408 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php ) | .../single.php:47 |
6 | 0.1407 | 6991104 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../image.php:12 |
7 | 0.1407 | 6991696 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1407 | 6991856 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1408 | 6992136 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1424 | 7068696 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
( ! ) Warning: include_once(): Failed opening '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/../vendor/autoload.php' for inclusion (include_path='.:/usr/share/php') in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 19 | ||||
---|---|---|---|---|
Call Stack | ||||
# | Time | Memory | Function | Location |
1 | 0.0000 | 356408 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 356768 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.0937 | 6741256 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.0991 | 6746192 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1376 | 7000408 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php ) | .../single.php:47 |
6 | 0.1407 | 6991104 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../image.php:12 |
7 | 0.1407 | 6991696 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1407 | 6991856 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1408 | 6992136 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1424 | 7068696 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |
( ! ) Fatal error: Uncaught Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 | ||||
---|---|---|---|---|
( ! ) Error: Class "Endroid\QrCode\QrCode" not found in /mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php on line 21 | ||||
Call Stack | ||||
# | Time | Memory | Function | Location |
1 | 0.0000 | 356408 | {main}( ) | .../index.php:0 |
2 | 0.0000 | 356768 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-blog-header.php ) | .../index.php:17 |
3 | 0.0937 | 6741256 | require_once( '/mnt/deploy.bak/test.nowre.com/web/wp-includes/template-loader.php ) | .../wp-blog-header.php:19 |
4 | 0.0991 | 6746192 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/single.php ) | .../template-loader.php:106 |
5 | 0.1376 | 7000408 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-singles/image.php ) | .../single.php:47 |
6 | 0.1407 | 6991104 | get_template_part( $slug = 'template-parts/content', $name = 'title-content-share', $args = ??? ) | .../image.php:12 |
7 | 0.1407 | 6991696 | locate_template( $template_names = [0 => 'template-parts/content-title-content-share.php', 1 => 'template-parts/content.php'], $load = TRUE, $load_once = FALSE, $args = [] ) | .../general-template.php:204 |
8 | 0.1407 | 6991856 | load_template( $_template_file = '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php', $load_once = FALSE, $args = [] ) | .../template.php:718 |
9 | 0.1408 | 6992136 | require( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-title-content-share.php ) | .../template.php:785 |
10 | 0.1424 | 7068696 | include( '/mnt/deploy.bak/test.nowre.com/web/wp-content/themes/nowre_2023/template-parts/content-share.php ) | .../content-title-content-share.php:4 |